DIGITAL TRANSFORMATION OF HR MANAGEMENT: STRATEGIC TOOLS AND THEIR IMPACT ON ORGANIZATIONAL EFFICIENCY

Abstract

Abstract. This thesis explores the integration of digital tools within Human Resource Management (HRM) as a strategic necessity for modern organizations. It analyzes the role of Human Resource Information Systems (HRIS), Applicant Tracking Systems (ATS), and Learning Management Systems (LMS) in automating routine tasks and enhancing the quality of management decision-making. Statistical evidence highlights the significant efficiency of digitalization: the implementation of ATS can reduce recruitment time by up to 20%, while the use of advanced employee engagement tools is linked to a 21% increase in profitability and a 17% rise in productivity.