GLOBAL TRENDS IN E-COMMERCE EXPANSION
Keywords:
Another important trend in the development of e-commerce is the rise of social commerce. Social media platforms such as Instagram, Facebook, and TikTok have evolved beyond simple communication tools and are increasingly functioning as commercial marketplaces. Businesses promote their products through digital advertising, influencers, and content creators, while consumers are able to purchase items directly within these platforms.Abstract
E-commerce has become one of the fastest-growing sectors of the global economy in recent years. The rapid development of digital technologies, the expansion of internet infrastructure, and the growing interest of consumers in online shopping have significantly accelerated the spread of electronic commerce. Today, billions of consumers around the world use online shopping platforms, and this process is fundamentally transforming the structure of international trade. According to recent estimates, around 2.7 billion people worldwide are expected to make purchases online by 2025, which represents nearly one-third of the global population. In addition, the total value of global e-commerce sales is projected to reach approximately 6.8 trillion US dollars by 2025, and this growth trend is expected to continue in the coming years.
References
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