KOMPANIYALARDA KORPORATIV IJTIMOIY MA'SULIYAT (CSR) VA KORPORATIV MADANIYATNI OSHIRISH YO'LLARI. INFINBANK AJ MISOLIDA.
Keywords:
Kalit so‘zlar: korporativ ijtimoiy mas’uliyat, CSR, korporativ madaniyat, bank tizimi, xodimlar motivatsiyasi, ijtimoiy loyihalar, tashkilot rivoji, InfinBank, Keywords: corporate social responsibility, CSR, corporate culture, banking sector, employee motivation, social initiatives, organizational development, InfinBankAbstract
Annotatsiya. Ushbu maqolada kompaniyalarda korporativ ijtimoiy mas’uliyat (CSR) va korporativ madaniyatni rivojlantirishning nazariy va amaliy jihatlari tahlil qilinadi. Xususan, InfinBank AJ misolida CSR strategiyalarini joriy etish, xodimlar motivatsiyasini oshirish, ijtimoiy loyihalarda ishtirok etish hamda tashkilot ichki muhitini yaxshilash yo‘llari ko‘rib chiqiladi. Tadqiqot natijalari shuni ko‘rsatadiki, samarali korporativ madaniyat va ijtimoiy mas’uliyatli yondashuv kompaniya obro‘sini oshirish, mijozlar ishonchini mustahkamlash va uzoq muddatli barqaror rivojlanishga xizmat qiladi.
Abstract. his article examines the theoretical and practical aspects of enhancing corporate social responsibility (CSR) and corporate culture in companies. In particular, the case of InfinBank AJ is analyzed to explore the implementation of CSR strategies, improvement of employee motivation, participation in social initiatives, and strengthening of the internal organizational environment. The findings indicate that an effective corporate culture combined with socially responsible practices contributes to enhancing corporate reputation, increasing customer trust, and ensuring sustainable long-term development.
