IMPROVING THE USE OF DIGITAL MARKETING TECHNOLOGIES IN THE TEXTILE MARKET OF UZBEKISTAN

Abstract

         Introduction. The rapid development of information technologies and digital communication channels has fundamentally transformed the structure of modern marketing. Traditional marketing methods are gradually losing their effectiveness as consumers increasingly rely on digital platforms to obtain information about products and services. In this environment, enterprises must adapt their marketing strategies by integrating digital technologies that enable more efficient communication with customers and more accurate targeting of potential buyers.