THE CULTURE OF LEADERSHIP AND COMMUNICATION SKILLS IN EDUCATION.

Abstract

Annotation: This article examines the symbiotic relationship between leadership styles and communication skills in fostering a positive educational culture. As educational landscapes become increasingly complex due to digital transformation and shifting societal expectations, the role of school principals as "communicative leaders" has emerged as a critical determinant of institutional success. This study synthesizes current research from 2024–2026 to explore how transformational leadership, characterized by empathy and transparency, predicts teacher collaboration and school performance. Utilizing a mixed-methods approach, the research identifies that effective communication acts as a strategic relational resource that mitigates teacher resistance and bolsters collective efficacy. Findings suggest that while modern leadership models significantly enhance school quality, a persistent "competency gap" in professional training remains a primary obstacle. The article concludes with actionable suggestions for integrating emotional intelligence (EI) and adaptive communication into administrative training programs.