MODERN APPROACHES TO THE DEVELOPMENT OF BUSINESS PROCESSES IN INSURANCE ACTIVITIES

Abstract

Abstract. This article analyzes the methodological foundations of business process management in insurance organizations and highlights modern approaches to their improvement. The study examines issues related to digitalization, process optimization, and the implementation of customer-oriented management systems in insurance companies. The research findings indicate that the application of business process modeling and business process reengineering methods contributes to improving the quality of insurance services, reducing operational costs, and enhancing the competitiveness of insurance companies.