FINANCIAL RESOURCE MANAGEMENT AND ATTRACTION IN COMMERCIAL BANKS WITHIN THE DIGITAL ECONOMY

Abstract

Abstract. The rapid development of digital technologies has significantly transformed the banking sector, particularly in the area of financial resource management and attraction. Commercial banks increasingly rely on digital platforms, innovative financial products, and advanced data analytics to optimize resource allocation and strengthen their funding base. This study examines the role of the digital economy in enhancing financial resource management and attraction in commercial banks. The findings indicate that digitalization contributes to increased deposit attraction, operational efficiency, and customer engagement while creating new opportunities for sustainable growth.