DIGITAL TECHNOLOGIES AS A TOOL FOR STRENGTHENING THE COMPETITIVE ADVANTAGE OF FOOD-PRODUCING ENTERPRISES

Abstract

The food production sector is one of the key contributors to economic development, food security, and social welfare. Rapid technological advancements and changing consumer demands have increased the need for food-producing enterprises to improve efficiency, sustainability, and competitiveness. Traditional production methods often face difficulties in addressing modern challenges such as climate change, resource constraints, and growing market competition.