LINGUO-CULTURAL FEATURES OF AI TERMINOLOGY IN ENGLISH
Keywords:
Keywords: AI terminology, linguo-cultural features, cultural linguistics, anthropomorphism, conceptual metaphor, English discourse, cognitive models.Abstract
Abstract: This article explores the linguo-cultural features inherent in the terminology of artificial intelligence within the English language. Grounded in the principles of cultural linguistics and the anthropocentric paradigm, the study examines how the structural nomenclature of computer science reflects Western cognitive frameworks, cultural archetypes, and historical conceptual shifts. The analysis focuses on the widespread use of anthropomorphic, zoomorphic, and spatial metaphors that shape how human-machine interactions are conceptualized. By evaluating the lexical architecture of artificial intelligence terms, the research reveals that this terminology is not a culturally neutral set of technical descriptors, but rather a linguo-cultural construct that reflects specific philosophical traditions regarding mind, consciousness, and agency. The findings offer valuable insights for cognitive linguistics, cross-cultural terminology management, and translation studies.
