UY XO'JALIGI VA OILANING ISTE'MOLCHILIK XULQ-ATVORI
Keywords:
Kalit so'zlar: uy xo'jaligi, oila, iste'molchilik xulq-atvori, xarid qarori, oilaviy byudjet, ijtimoiy omillar, marketing strategiyasi., Keywords: household, family, consumer behavior, purchase decision, family budget, social factors, marketing strategy.Abstract
Annotatsiya. Mazkur maqolada uy xo'jaligi va oilaning iste'molchilik xulq-atvori ilmiy-nazariy jihatdan tadqiq etilgan. Oila a'zolarining xarid qarorlarini qabul qilish jarayoni, ushbu jarayonga ta'sir etuvchi ichki va tashqi omillar tahlil qilinadi. Shuningdek, oilaviy byudjet taqsimoti, daromad darajasi va ijtimoiy-madaniy omillarning iste'molchi xulq-atvoriga ta'siri yoritilgan. Tadqiqot natijalari asosida oila iste'molchilik xulq-atvorini optimallashtirishga doir xulosalar va tavsiyalar keltirilgan.
Annotation. This article scientifically examines the consumer behavior of households and families. The process of purchase decision-making by family members and the internal and external factors influencing this process are analyzed. In addition, the impact of family budget allocation, income level and socio-cultural factors on consumer behavior is highlighted. Based on the research findings, conclusions and recommendations for optimizing family consumer behavior are presented.
