DIGITAL TOOLS AND MOBILE APPLICATIONS IN ENHANCING TOURIST GUIDING SERVICES

Abstract

Abstract: The integration of digital tools and mobile applications into tourist guiding services has transformed the way travel experiences are delivered, accessed, and personalized. This article explores how technology enhances tour guiding through real-time information, interactive content, GPS navigation, language support, and user engagement. The role of mobile apps, virtual assistants, augmented reality, and self-guided tours is analyzed in relation to improving service quality, efficiency, and tourist satisfaction. The study emphasizes the need for tour guides and tourism providers to adapt to emerging technologies to remain competitive and relevant in a digitally-driven tourism environment.