DIGITAL TRANSFORMATION AND LINGUISTIC INNOVATION: FORMATION OF DIGITAL TERMINOLOGY IN UZBEKISTAN

Abstract

This article analyzes not only economic but also linguistic aspects of digital transformation. Digital transformation is "a method of implementing new technologies into company business processes where digital technologies are used to change and improve business activities" (Decree of the President of Uzbekistan No. PF-6079, 2020). However, this is not merely digitizing information – it is a comprehensive set of measures aimed at promoting companies in digital space. The research analyzes the Audi City project, digitalization of government services in Uzbekistan, and corpus analysis of media materials. Results indicate that digital transformation triggers terminological explosion, but standardization is required to manage this process.