THEME: CUSTOMER BEHAVIOR AND LOCATION STRATEGIES IN RETAIL TRADE

Abstract

This article examines the theoretical foundations of consumer behavior in retail trade and the importance of location strategies for retail enterprises. The study analyzes the economic, social, and psychological factors that influence consumers’ purchasing decisions. In addition, various retail location strategies and their impact on sales volume and customer flow are discussed. The article also highlights the relationship between consumer behavior and location strategies and provides conclusions and practical recommendations for improving the efficiency and competitiveness of retail businesses.