ENGLISH LOANWORDS IN INSTAGRAM ADVERTISING OF CAFES AND RESTAURANTS IN UZBEKISTAN

Authors

  • Adamboyeva Nafisa Qodirberganovna Author
  • Ibragimova Sarvinoz Muhiddin qizi. Author

Keywords:

English loanwords, Instagram advertising, cafés, restaurants, Uzbekistan, marketing language.

Abstract

This study examines the use of English loanwords in Instagram advertising of cafés and restaurants in Uzbekistan. A total of 30 Instagram posts from 10 popular cafés and restaurants were analyzed to identify the frequency, type, and function of English words. The findings reveal that English loanwords are primarily used to attract attention, convey prestige, and create a modern, global image. These results highlight the influence of globalization on local marketing strategies and the strategic role of language in digital advertising.

Author Biographies

  • Adamboyeva Nafisa Qodirberganovna

    Fergana State University, Lecturer, Department of English,

  • Ibragimova Sarvinoz Muhiddin qizi.

    Fergana State University, Faculty of Foreign Languages, Department of Philology and Languages Teaching ( English), Group: 24.107

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Published

2026-03-21

Issue

Vol. 46 No. 4 (2026): Modern education and development

Section

Articles