ENHANCING UNIVERSITY STUDENTS’ ORAL ENGLISH SKILLS THROUGH GAMIFICATION AND INTERACTIVE DIGITAL PLATFORMS

Abstract

The article is devoted to the analysis of the potential of gamification and interactive digital platforms in developing oral English-speaking skills among university students. It examines the theoretical foundations of applying game mechanics in education, the pedagogical advantages of digital tools, and their impact on learners’ motivation. The possibilities of modern educational platforms such as Duolingo, Quizlet, Kahoot! , and BBC Learning English are analyzed. Methodological recommendations for integrating gamified technologies into the higher education process are presented. The study concludes that the комплексное (integrated) use of digital resources is effective in improving oral communication skills.