THE ECONOMIC MODEL OF MASS MEDIA: ADVERTISING, AUDIENCE, AND CONTENT MARKET

Abstract

This article analyzes the economic model of mass media in Uzbekistan, its main structural components, and the processes of media commercialization. The study highlights advertising revenues, audience coverage, and the content market as the key factors ensuring the economic stability of mass media organizations. In addition, the expansion of private media entities in the post-independence period, their role in the competitive media environment, the quality of journalism, and democratic processes are examined. The article also discusses the commercial significance of internet publications in the modern media space, including the use of interactive services and digital platforms to attract audiences.