GLOBAL COFFEE MARKET TRENDS AND DEMAND GROWTH

Abstract

This study examines global coffee market trends and identifies the key determinants of coffee demand using worldwide time-series data. The analysis focuses on the impact of macroeconomic and demographic factors, including GDP per capita, urbanization, population growth, and coffee prices, on global coffee consumption. To achieve this objective, the study employs descriptive statistics, correlation analysis, the Augmented Dickey-Fuller (ADF) unit root test, and the Autoregressive Distributed Lag (ARDL) model to evaluate short-run relationships among variables.