THE IMPORTANCE OF MEDIA LITERACY IN THE DIGITAL AGE

Abstract

This article analyzes the growing importance of media literacy in the modern digital age. It explores how the ability to understand, evaluate, and create media messages helps individuals avoid misinformation and manipulation. The article also emphasizes the role of education in developing critical thinking and responsible media usage. Media literacy is presented as a key skill for the 21st century that promotes informed decision-making, ethical communication, and active citizenship.