PROTECTION FROM INFORMATION MANIPULATION IN THE MODERN MEDIA ENVIRONMENT AND THE COMPETITIVE ENVIRONMENT IN THE GLOBAL MEDIA INFORMATION SPACE
Keywords:
Information manipulation, disinformation, the global media environment, media competition, media literacy, and regulatory frameworks.Abstract
In today's global media landscape, defending against information manipulation and promoting fair yet responsible media participation have become essential goals. This article explores how information manipulation occurs in the modern media environment, examines the competitive dynamics within the global media space, and presents strategies to strengthen resilience. Using interdisciplinary research, it shows how audiences, media actors, and regulators need to adapt to combat deliberate distortion, propaganda, and disinformation. The findings indicate that media literacy, platform transparency, ethical journalism practices, regulatory safeguards, and international cooperation are crucial for countering manipulation and maintaining diversity and competitiveness in the global media landscape.