MEDIA LANDSCAPE STRUCTURE, ITS INFLUENCE, AND THE CULTURE OF INFORMATION DISSEMINATION

Abstract

This paper examines the structure of the media landscape, its influence on public consciousness, and the culture of information dissemination within media spaces. It analyzes the key components of the modern media environment, including traditional media, digital platforms, and social networks. The work also explores the impact of media content on society, ethical standards of media communication, and the importance of responsible information sharing. Conclusions highlight the need for media literacy, adherence to journalistic ethics, and the development of a healthy media culture.