OMMAVIY AXBOROT VOSITALARI TARIXI VA RIVOJLANISH BOSQICHLARI

Abstract

This article explores the historical development and evolutionary stages of mass media, beginning with early communication practices and moving toward contemporary digital platforms. It examines the technological, social, and cultural factors that shaped mass communication at different periods.

Special attention is given to the transformative impact of print, broadcast, and digital media on information dissemination and public engagement. The findings highlight that the development of mass media is closely tied to advancements in technology and the growing needs of society