THE PSYCHOLOGICAL, CULTURAL, AND ARTISTIC FUNCTIONS OF COLORS

Abstract

This article explores the impact of colors on human psychology, emotions, and memory, as well as their significance in cultural and semiotic contexts. Colors stimulate the limbic system on a biological level, evoking various moods and internal experiences, while their semantic meaning is enriched through cultural context. In art and cinematography, colors serve as a tool to convey atmosphere, enliven scenes, and guide the audience's emotional perception. Additionally, colors have the power to activate memory and influence decision-making, becoming an integral part of human experience. The article highlights the scientific and practical importance of colors by examining their visual, emotional, and cultural functions.