Aziz Kurbanovich Abdullaev, Ozodbek Ne’matjon o‘g‘li Mirzorakhimov. STANDARDIZATION VS. ADAPTATION DILEMMA: A COMPARATIVE ANALYSIS OF KOREAN BEAUTY BRAND MARKETING STRATEGIES ACROSS GEOGRAPHIC MARKETS. journal. 2026;99(2):100-116. Accessed May 15, 2026. https://journalss.org/index.php/new/article/view/26792