AZIZ KURBANOVICH ABDULLAEV; OZODBEK NE’MATJON O‘G‘LI MIRZORAKHIMOV. STANDARDIZATION VS. ADAPTATION DILEMMA: A COMPARATIVE ANALYSIS OF KOREAN BEAUTY BRAND MARKETING STRATEGIES ACROSS GEOGRAPHIC MARKETS. JOURNAL OF NEW CENTURY INNOVATIONS, [S. l.], v. 99, n. 2, p. 100–116, 2026. Disponível em: https://journalss.org/index.php/new/article/view/26792. Acesso em: 15 may. 2026.