FARANGIZ SHUHRATOVA FARHOD QIZI; INOMJON QUDRATOV; DR. MAYA SAR. IMPLEMENTATION OF BIG DATA ANALYTICS FOR BUSINESS DECISION MAKING IN E-COMMERCE. JOURNAL OF NEW CENTURY INNOVATIONS, [S. l.], v. 100, n. 2, p. 372–382, 2026. Disponível em: https://journalss.org/index.php/new/article/view/29113. Acesso em: 26 may. 2026.