Aziz Kurbanovich Abdullaev and Ozodbek Ne’matjon o‘g‘li Mirzorakhimov (2026) “STANDARDIZATION VS. ADAPTATION DILEMMA: A COMPARATIVE ANALYSIS OF KOREAN BEAUTY BRAND MARKETING STRATEGIES ACROSS GEOGRAPHIC MARKETS”, JOURNAL OF NEW CENTURY INNOVATIONS, 99(2), pp. 100–116. Available at: https://journalss.org/index.php/new/article/view/26792 (Accessed: 15 May 2026).