Aziz Kurbanovich Abdullaev and Ozodbek Ne’matjon o‘g‘li Mirzorakhimov, “STANDARDIZATION VS. ADAPTATION DILEMMA: A COMPARATIVE ANALYSIS OF KOREAN BEAUTY BRAND MARKETING STRATEGIES ACROSS GEOGRAPHIC MARKETS”, journal, vol. 99, no. 2, pp. 100–116, Apr. 2026, Accessed: May 15, 2026. [Online]. Available: https://journalss.org/index.php/new/article/view/26792