Aziz Kurbanovich Abdullaev, Ozodbek Ne’matjon o‘g‘li Mirzorakhimov. STANDARDIZATION VS. ADAPTATION DILEMMA: A COMPARATIVE ANALYSIS OF KOREAN BEAUTY BRAND MARKETING STRATEGIES ACROSS GEOGRAPHIC MARKETS. journal [Internet]. 2026 Apr. 27 [cited 2026 May 15];99(2):100-16. Available from: https://journalss.org/index.php/new/article/view/26792