MARKETING STRATEGIYASI.
Keywords:
marketing strategiyasi, bozor tahlili, raqobatbardoshlik, strategik rejalashtirish, iste’molchi, raqamli marketing, marketing miksi.Abstract
Mazkur maqolada marketing strategiyasining mohiyati, shakllanish bosqichlari hamda zamonaviy bozor sharoitida uning ahamiyati ilmiy-nazariy va amaliy jihatdan tahlil qilinadi. Tadqiqotda marketing strategiyasining korxona raqobatbardoshligini oshirishdagi o‘rni, iste’molchi ehtiyojlarini qondirish mexanizmlari hamda strategik rejalashtirish jarayonidagi funksiyalari yoritilgan. Shuningdek, an’anaviy va raqamli marketing strategiyalarining o‘zaro farqlari, ularning samaradorlik ko‘rsatkichlari hamda bozor muhitiga moslashuvchanligi muhokama qilinadi. Tadqiqot natijalari asosida marketing strategiyasini takomillashtirish bo‘yicha amaliy tavsiyalar ishlab chiqilgan.
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