OZIQ-OVQAT KORXONALARIDA “GREEN MARKETING” STRATEGIYALARINI JORIY ETISH
Keywords:
yashil marketing, barqarorlik, yashil marketing evalyutsiyasi, yashil marketing mikslari.Abstract
Globallashgan davrda, iste’molchilarning ehtiyojlarini tobora ortib borayotgan xilma hil mahsulot va xizmatlar bilan qondirish barobarida atrof-muhitni muhofaza qilish muhum hisoblanadi. Bundan tashqari, iste’molchilar ana’naviy mahsulotlardan ko‘ra atrof-muhitga zarar yetkazmaydigan ekologik toza mahsulotlarga nisbatan xohish-istaklari o‘zgargan. Shu sababli barqaror rivojlanishning universal maqsadi bo‘lgan yashil marketingning ahamiyati ortib bormoqda. Ushbu ilmiy maqolada yashil marketingning tushunchasi, konsepsiyasi, evalyutsiyasi, duch keladigan muammolari va kelajak istiqbollari ko‘rib chiqiladi.
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