Y VA Z AVLODNING SOG‘LOM TURMUSH TARZIGA INTILISHI VA FUNKSIONAL OZIQ OVQATLAR MARKETING
Keywords:
Y avlod, Z avlod, sog‘lom turmush tarzi, funksional oziq ovqat, marketing strategiyasi, ekologik omillar, avlodlar farqlari, profilaktika, identitet.Abstract
Ushbu maqolada Y (Millennials) va Z (Gen Z) avlodlarining sog‘lom turmush tarziga intilishi sabablari, ekologik omillar va vitamin yetishmovchiligining roli, shuningdek, funksional oziq‑ovqatlar marketingining ularning xulqiga ta’siri ilmiy asos bilan tahlil qilinadi. Maqolada avlodlar farqlari, funksional oziq‑ovqat tushunchasi, marketing strategiyalari, hamda real statistikalar keltirilgan.
References
1. World Health Organization. (2023). Obesity and overweight: Key facts.
2. Food and Agriculture Organization of the United Nations. (2022). The State of Food Security and Nutrition in the World.
3. McKinsey & Company. (2022). The Future of Wellness Survey.
4. NielsenIQ. (2023). Health and Wellness Consumer Trends Report.
5. Pew Research Center. (2020). Millennials and Gen Z: Generational differences explained.
