STANDARTLASHTIRILGAN MARKETING STRATEGIYASI: GLOBAL BRENDINGNING USTUNLIKLARI VA AMALIY TAHLILI
Keywords:
Standartlashtirilgan marketing, global brending, miqyos tejamkorligi, iste’molchi xulq-atvori, marketing miks, raqamli marketingAbstract
Ushbu maqolada global marketingning fundamental yondashuvlaridan biri standartlashtirilgan marketing strategiyasining mazmun-mohiyati tahlil etiladi. Global raqobat muhitida brend barqarorligini ta’minlash, xarajatlarni optimallashtirish va iste’molchi ongida yagona imidjni shakllantirish masalalari kompleks ko‘rib chiqiladi. Apple va Coca-Cola kabi korporatsiyalar tajribasi asosida strategiyaning iqtisodiy foydalari va madaniy to‘siqlar bilan bog‘liq xatarlari yoritilgan.
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