THE "SOFT POWER" OF FOOTBALL: FAN PSYCHOLOGY AND THE NEW CULTURE FORMED IN STADIUMS
Keywords:
Fan culture took on aAbstract
The progression of Uzbekistan's football to the World Cup is not a process measured by the actions of 22 players on the pitch. It is the collective breath of thousands of people in the stands, the transformation of fan culture, and the projection of national self-awareness in stadiums. We often associate victories with tactics and coaching skill, but without the "12th player" factor, the modern football system cannot function fully.
In the mid-2000s, for fans of Uzbek football, the stadium was "just a viewing arena". General shouts of "forward," noise, and emotional pressure focused on the result rather than the process of the game prevailed there.
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Being a fan at the World Cup is not just screaming; it is an opportunity to introduce one's culture, national values, and approach to football to the world. Uzbekistan's football is no longer an "outside observer"; it is an active participant on the stage of world football, and the heart of this process is the fans. In the upcoming Mundial, the world must recognize us not only through the passes of our players but also through the "intellectual power" of our fans in the stadium. This is our strategic goal.
