SOCIAL PSYCHOLOGY IN TOURISM: COGNITIVE APPROACHES, ATTITUDES, AND BEHAVIORAL INTENTIONS

Abstract

Social psychology has significant potential for elucidating 
tourism, as tourism intrinsically entails interactions among visitors, residents, 
and service personnel. The majority of tourism research based on social 
psychology originates from social cognition, which investigates the 
development, operation, and progression of cognitive processes within social 
contexts. Several important frameworks, such as attitude theory, the heuristic
systematic model, the elaboration likelihood model, cognitive dissonance 
theory, and the theory of planned behavior, have been extensively utilized to 
elucidate tourist perceptions, decision-making, and behavior