BIG DATA TEXNOLOGIYALARINING TURIZM RIVOJIGA TA’SIRI
Keywords:
Kalit so‘zlar. Big Data, turizm, raqamli texnologiyalar, ma’lumotlar tahlili, marketing strategiyasi, turist xulq-atvori, prognozlash, innovatsiyaAbstract
Annotatsiya. Mazkur maqolada Big Data texnologiyalarining turizm sohasidagi
ahamiyati va uning rivojlanishga ko‘rsatadigan ta’siri tahlil qilinadi. Zamonaviy
raqamli muhitda katta hajmdagi ma’lumotlarni yig‘ish, qayta ishlash va tahlil qilish
turizm xizmatlarini yanada takomillashtirish imkonini beradi. Big Data yordamida
turistlarning xulq-atvori, ehtiyojlari va qiziqishlari aniqlanib, individual xizmatlar
taklif etiladi. Shuningdek, ushbu texnologiya marketing strategiyalarini samarali
tashkil etish, mijozlar oqimini prognozlash va turistik infratuzilmani rivojlantirishda
muhim rol o‘ynaydi. Natijada, turizm sohasi raqobatbardoshligi va samaradorligi
oshadi.
References
Foydalanilgan adabiyotlar:
1. Buhalis, D., & Mariani, M. (2021). Smart Tourism Destinations: Big Data
Applications. Journal of Destination Marketing & Management, 20, 100597.
2. Chen, H., Chiang, R. H. L., & Storey, V. C. (2020). Business Intelligence and
Analytics: From Big Data to Big Impact. MIS Quarterly, 44(1), 1–36.
3. Guttentag, D. (2021). Tourism and Big Data: Opportunities and Challenges. Journal
of Tourism Futures, 7(2), 99–115.
4. Kwon, J., & Lee, H. (2022). Tourist Behavior Analysis Using Big Data: A Case
Study. Tourism Economics, 28(5), 1123–1140.
5. Li, S., & Law, R. (2022). Big Data-Driven Decision Making in Hospitality and
Tourism. International Journal of Hospitality Management, 103, 103203.
6. Li, X., & Wang, Y. (2020). Application of Big Data in Tourism Marketing and
Management. Tourism Management Perspectives, 34, 100658.
7. Mariani, M., Borghi, M., & Cappa, F. (2021). Smart Tourism and Big Data
Analytics. Information Technology & Tourism, 23(1), 1–23.
8. Sigala, M. (2020). Social Media and Analytics in Tourism: Implications for
Marketing and Customer Experience. Journal of Travel Research, 59(1), 5–22.
9. Tussyadiah, I., & Miller, G. (2023). Digital Transformation and Big Data in
Tourism Industry. Journal of Travel & Tourism Marketing, 40(2), 135–151.
10. Xiang, Z., & Du, Q. (2020). Big Data in Tourism Research: Progress and Prospects.
Tourism Management, 79, 104093.
