NAVIGATING THE INTERSECTION OF DIGITAL TRANSFORMATION AND SUSTAINABLE BUSINESS STRATEGY IN EMERGING MARKETS: EVIDENCE FROM UZBEKISTAN
Keywords:
Keywords: Digital Transformation, Sustainability, Emerging Markets, Uzbekistan, ESG, Business Strategy, InnovationAbstract
Abstract
The accelerating pace of digital transformation alongside the growing urgency
of sustainability challenges has redefined the strategic priorities of modern
organizations. This study investigates the integration of digital technologies and
sustainable business practices in emerging markets, with a particular focus on
Uzbekistan. By synthesizing existing literature and analyzing regional developments,
the paper proposes a strategic framework for aligning digital innovation with
environmental, social, and governance (ESG) objectives. The findings highlight that
while emerging markets face infrastructural and institutional constraints, they possess
unique opportunities to leapfrog traditional development stages through digital
adoption. The study further emphasizes the critical role of business education in
equipping future leaders with the competencies required to manage this transformation.
The article contributes to both academic discourse and practical policymaking by
offering insights relevant to managers, educators, and policymakers.
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