INNOVATIVE METHODS FOR ENHANCING LANGUAGE LEARNING MOTIVATION AMONG UNIVERSITY STUDENTS

Abstract

Motivation plays a crucial role in effective foreign language acquisition, particularly
in higher education, where students encounter academic demands, digital diversions,
and varying learning styles. This research explores creative teaching approaches that
boost language learning motivation in university students. The study outlines five
primary motivational strategies: gamification, mobile-assisted language learning,
flipped classroom, AI-supported task-based learning, and project-based learning.
Results show that interactive, technology-enhanced, and autonomy-focused methods
significantly increase learners’ engagement, intrinsic motivation, and persistence. The
findings highlight the importance of integrating modern educational technologies
with communicative, student-centered teaching approaches