СОЦИАЛЬНО-КУЛЬТУРНЫЕ ФАКТОРЫ ФОРМИРОВАНИЯ МОЛОДЁЖНОЙ ЛЕКСИКИ (НА МАТЕРИАЛЕ НЕМЕЦКОГО ЯЗЫКА)

Abstract

The article is devoted to the analysis of socio-cultural factors 
determining the lexical composition of contemporary youth speech in 
Germany. Drawing on the data from the annual Youth Word of the Year 
competition held by Langenscheidt publishing house, as well as the research of 
German sociolinguists (E. Neuland, N. Bahlo), the study examines factors such 
as the need for self-identification, the influence of globalization and digital 
communication, media environment, subcultural practices, and age-related 
psychological traits. Special attention is paid to Anglicisms, borrowings from 
Turkish and Arabic, as well as regional variants of youth language. It is 
concluded that German youth vocabulary constitutes a dynamic system 
reflecting the transformation of society and the value orientations of 
Generations Z and Alpha.