THE IMPACT OF SOCIAL MEDIA ON SMALL AND MEDIUM SIZED ENTERPRISES (SMES): EXTENDED BACKGROUND WITH UZBEKISTAN PRACTICE (2017-2025)

Authors

  • Kobulov Murodjon Author

Keywords:

Social media; SMEs; digitalization; marketing; customer engagement; Telegram; Instagram; digital economy.

Abstract

This research investigates the impact of social media on small and 
medium-sized enterprises (SMEs), focusing on global trends and 
Uzbekistan’s experience from 2017 to 2025. The study analyzes how 
platforms such as Telegram, Instagram, and TikTok contribute to SME 
marketing, customer engagement, and business growth. By combining 
international literature with Uzbekistan’s digital transformation practices, the 
study provides a comprehensive understanding of social media’s role in SME 
development and offers recommendations for enhancing digital capability and 
competitiveness.

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Published

2025-11-29

Issue

Vol. 1 No. 1 (2025): KELAJAK SARI YANGI O’ZBEKISTON: ILM-FAN, TEXNOLOGIYA VA TA’LIM

Section

Articles

How to Cite

THE IMPACT OF SOCIAL MEDIA ON SMALL AND MEDIUM SIZED ENTERPRISES (SMES): EXTENDED BACKGROUND WITH UZBEKISTAN PRACTICE (2017-2025) . (2025). KELAJAK SARI YANGI O’ZBEKISTON: ILM-FAN, TEXNOLOGIYA VA TA’LIM, 1(1), 231-238. https://journalss.org/index.php/ks/article/view/7000