STRATEGIES FOR ENHANCING THE COMPETITIVENESS OF SERVICES IN HIGHER EDUCATION INSTITUTIONS: INTERNATIONAL EXPERIENCE AND LOCAL PRACTICE
Keywords:
Keywords: Higher education, service competitiveness, international experience, local practice, quality management, innovation, student-centered approachAbstract
Abstract: This study explores strategies for enhancing the competitiveness of services in higher education institutions (HEIs), emphasizing both international experience and local practices. The research examines global trends in higher education, including quality improvement, innovative service delivery, and student-centered approaches. It also analyzes the challenges faced by local universities in implementing competitive strategies and proposes recommendations to strengthen their market position. The findings highlight the importance of integrating international best practices with local context to achieve sustainable development in higher education services.
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