RAQAMLI MUHITDA (IJTIMOIY TARMOQLARDA) OZIQ-OVQAT KONTENTINING SEMIOTIKASI VA UNING KOMMUNIKATIV STRATEGIYALARI
Keywords:
Kalit so’zlar: Raqamli semiotika, oziq-ovqat kontenti, vizual storytelling, hisbelgi, vizual ikonografiya, gastronomik post, xeshteglar diskursiAbstract
Annotatsiya. Axborot texnologiyalarining mislsiz taraqqiyoti va Web 2.0 platformalarining ommalashuvi natijasida insonlarning muloqot shakllari, jumladan, oziq-ovqat bilan bog‘liq diskurs ham tubdan o‘zgardi. Raqamli muhitda, xususan, Instagram, YouTube, TikTok kabi ijtimoiy tarmoqlarda oziq-ovqat kontenti (food content) shunchaki ma’lumot almashish vositasi emas, balki o‘ziga xos semiotik qonuniyatlarga, vizual estetika va murakkab kommunikativ strategiyalarga ega bo‘lgan global madaniy fenomen darajasiga ko‘tarildi.
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