MDH DAVLATLARIDA MADANIYAT VA SAN'AT MARKETINGI: XALQARO TAJRIBALAR ASOSIDA MADANIYAT MUASSASALARINI RIVOJLANTIRISHDA INNOVATSION YONDASHUVLAR

Authors

  • Umaraliyeva Shahnoza Author

Keywords:

Kalit so‘zlar: O‘zbek tilida: madaniyat marketingi, san’at rivojlanishi, innovatsion yondashuvlar, xalqaro tajriba, madaniyat muassasalari, MDH davlatlari.

Abstract

Annotatsiya: Ushbu maqolada MDH davlatlarida madaniyat va san’at sohasidagi marketing tamoyillari va ular asosida madaniyat muassasalarini rivojlantirish imkoniyatlari tahlil qilinadi. Xalqaro tajribalar asosida innovatsion yondashuvlar o‘rganilib, ushbu yondashuvlarning madaniyat muassasalari faoliyatini samarali tashkil etishdagi roli yoritiladi. Maqolada zamonaviy marketing strategiyalarining madaniyat va san’at rivojlanishiga ta’siri tahliliy yondashuv asosida ko‘rib chiqilgan.

References

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Published

2026-06-09

How to Cite

Umaraliyeva Shahnoza. (2026). MDH DAVLATLARIDA MADANIYAT VA SAN’AT MARKETINGI: XALQARO TAJRIBALAR ASOSIDA MADANIYAT MUASSASALARINI RIVOJLANTIRISHDA INNOVATSION YONDASHUVLAR. JOURNAL OF NEW CENTURY INNOVATIONS, 102(2), 140-144. https://journalss.org/index.php/new/article/view/33262