K-MEANS ALGORITMIGA ASOSLANGAN MIJOZLARNI SEGMENTLASH USULINING TAHLILI
Keywords:
mashinali o‘qitish, klasterlash, K-means, mijozlarni segmentlash, ma’lumotlar tahlili, marketing.Abstract
Ushbu maqolada mashinali o‘qitishning nazoratsiz o‘qitish
usullaridan biri bo‘lgan K-means klasterlash algoritmi yordamida mijozlarni
segmentlash masalasi o‘rganildi. Mijozlarning xarid faoliyati, yillik sarf-xarajatlari va
tashrif chastotasiga asoslangan ma’lumotlar to‘plami tahlil qilindi. Natijalar K-means
algoritmi mijozlarni o‘zaro farqlanuvchi guruhlarga samarali ajratishini ko‘rsatdi.
Olingan segmentlar marketing strategiyalarini optimallashtirish uchun muhim amaliy
ahamiyatga ega.
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