TOURISM AND INTERNATIONAL RELATIONS. FACTORS THAT INFLUENCE TO THE TOURISM INDUSTRY PROMOTION.
Keywords:
International relations, tourism promotion, political stability, global mobility, soft power, cultural diplomacy, visa policy, global branding, international cooperation.Abstract
Tourism and international relations are interdependent sectors that
mutually shape each other. As global mobility expands, tourism becomes both a
product and a driver of diplomatic cooperation, economic integration, cultural
exchange, and soft power. This article analyzes how political stability, international
cooperation, global branding, visa policies, transportation networks, and digital
diplomacy influence the promotion of the tourism industry. The study is based on an
analytical review of academic literature, global tourism reports, and comparative
evaluation of successful international tourism strategies. Results show that countries
with strong diplomatic relations, well-established international partnerships, and
proactive image-building policies experience higher tourism competitiveness. The
article also provides policy recommendations aimed at strengthening tourism
promotion through improved bilateral relations, sustainable tourism strategies, and
digital communication.
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