KORXONANING RAQOBAT STRATEGIYASINI SHAKLLANTIRISH VA RIVOJLANTIRISH
Keywords:
raqobat strategiyasi, korxona rivojlanishi, raqobat ustunligi, innovatsiya, bozor strategiyasi.Abstract
Mazkur maqolada korxonaning raqobat strategiyasini
shakllantirish va uni rivojlantirish jarayonlari tahlil qilinadi. Raqobat strategiyasi
korxonaning bozor sharoitida barqaror faoliyat yuritishi, iste’molchilarning
ehtiyojlarini samarali qondirishi hamda uzoq muddatli rivojlanishini ta’minlashda
muhim omil sifatida qaraladi. Maqolada Porterning raqobat ustunligi konsepsiyasi,
innovatsion rivojlanish yo‘nalishlari va marketing yondashuvlari nazariy jihatdan
yoritilib, amaliy misollar asosida korxonalarda samarali strategiyani shakllantirish
mexanizmlari ko‘rsatib o‘tiladi. Shuningdek, mahalliy va xalqaro tajribalar
taqqoslanib, raqobat ustunligini mustahkamlashda resurslardan oqilona foydalanish,
differensiasiya, xarajatlarni optimallashtirish va raqamli texnologiyalarni joriy
etishning ahamiyati asoslab beriladi. Tadqiqot natijalari korxonalar uchun bozor
sharoitida muvaffaqiyatli raqobat olib borish va barqaror rivojlanishni ta’minlash
bo‘yicha amaliy tavsiyalar ishlab chiqishga xizmat qiladi.
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