THE ROLE OF BEAUTY IN WOMEN'S RIGHTS AND SOCIAL CHANGE
Keywords:
Women's rights, Gender equality, Concept of beauty, Patriarchy, Industry and female image, Feminist critique, Mass culture, Physical appearance and social pressure, Birth rate, Women's social role.Abstract
This article provides an analytical overview of the transformation of
women's social and legal status in the 20th and early 21st centuries, with a special focus
on the role of "beauty" in the process of gender equality. It explores how the concept
of beauty has evolved historically, religiously, culturally, and economically, and how
it has become institutionalized in patriarchal societies. The paper also analyzes how
modern industry has commercialized female beauty and how beauty standards can
impose restrictions on women's freedom and agency. Additionally, statistical data is
used to illustrate the decline in birth rates and the changing role of women in family
and society.
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