HOW SOCIAL MEDIA INFLUENCES CONSUMER DECISION MAKING AMONG GEN Z

Authors

  • Muhammadamin Muhammedov Author

Keywords:

social media, Gen Z, consumer behavior, influencer marketing, digital trends, social proof

Abstract

In today’s digital age, social media has transformed from a communication tool 
into a major influencer of consumer behavior. This paper examines how platforms like 
TikTok, Instagram, and YouTube shape Gen Z’s purchasing decisions through 
influencer marketing, personalized algorithms, and social validation. By exploring 
recent studies, this article highlights the growing power of online communities and 
digital trends in shaping the modern consumer mindset. 

References

Britopian. (2024). Gen Z and Social Media Influence Statistics. Retrieved from

https://britopian.com

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Published

2025-10-12

Issue

Vol. 79 No. 1 (2025): ОБРАЗОВАНИЕ НАУКА И ИННОВАЦИОННЫЕ ИДЕИ В МИРЕ|Выпуск журнала №-79|Часть-1

Section

Articles

How to Cite

HOW SOCIAL MEDIA INFLUENCES CONSUMER DECISION MAKING AMONG GEN Z . (2025). ОБРАЗОВАНИЕ НАУКА И ИННОВАЦИОННЫЕ ИДЕИ В МИРЕ, 79(1), 138-140. https://journalss.org/index.php/obr/article/view/2305