MOBIL BANK XIZMATLARINING RIVOJLANISHI VA MIJOZLAR ISHONCHIGA TA'SIRI.
Keywords:
mobil bank xizmatlari, raqamli bank xizmatlari, mijoz ishonchi, xavfsizlik, qulaylik, mijoz sodiqligi.Abstract
Ushbu maqola zamonaviy bank xizmatlarining raqamli platformalar orqali —
xususan mobil bank xizmatlari orqali — rivojlanish jarayonini hamda bu jarayonning
mijozlarning ishonchi shakllanishiga ta’sirini tahlil qiladi. Maqolada mobil bank
xizmatlarining texnologik jihatdan kengayishi, mijozlar tajribasi, xavfsizlik, qulaylik
kabi omillar orqali ishonch mexanizmlariga qanday ta’sir qilishi ko‘rib chiqiladi.
Shuningdek, xizmatlardan foydalanish darajasi va mijozlarning sodiqligi orasidagi
munosabatni ko‘rsatuvchi empirik ma’lumotlar keltiriladi.
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