THE IMPORTANCE OF GREAT SILK ROAD IN TOURISM OF UZBEKISTAN
Keywords:
Silk Road, Uzbekistan, sustainable tourism, heritage management, destination attractiveness, policy reform, infrastructure development, digital tourism, UNESCO, economic growth.Abstract
The revival of Silk Road tourism in Uzbekistan has become a cornerstone
of the country’s socio-economic modernization strategy. Grounded in sustainable tourism
and heritage conservation theories, this article explores evidence-based developments in
infrastructure, policy, digital transformation, and community involvement. The analysis
concludes that integrating cultural authenticity, digitalization, and participatory
management is essential for ensuring the sustainable revival of the Silk Road in Uzbekistan.
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