THEORIES OF INTERCULTURAL COMMUNICATION AND GLOBAL COMMUNICATION IN THE MODERN ERA
Keywords:
intercultural communication, global communication, cultural dimensions, globalization, digital media, hybridization, cultural imperialism, face negotiation theory, globalization theory, communication technologiesAbstract
In the modern era, globalization has dramatically transformed communication
processes across the globe, making intercultural communication essential for
individuals and organizations navigating an increasingly interconnected world.
Theories of intercultural communication, such as Edward T. Hall's distinction between
high-context and low-context communication, Geert Hofstede's cultural dimensions
theory, and Stella Ting-Toomey's Face-Negotiation Theory, offer critical frameworks
for understanding the dynamics of cross-cultural interactions. Meanwhile, the
development of global communication is influenced by technological advancements
and the spread of digital media, which have reshaped how cultures exchange
information and ideas. This paper explores key theories of intercultural and global
communication, providing insights into the challenges and opportunities that arise from
communicating across diverse cultural contexts. It also discusses the impact of digital
globalization, the implications of cultural imperialism, and the hybridization of cultural
practices, offering a comprehensive overview of communication in the globalized
world. The article concludes by emphasizing the need for cultural sensitivity,
inclusivity, and adaptive communication strategies to foster effective intercultural
interactions in a rapidly evolving global environment.
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